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Marketing & Advertising for Pharmaceutical Medicines

Marketing and advertising strategies for pharmaceutical medicines vary depending on the product, the target audience, and the budget. Common types of marketing and advertising include print ads, online ads, television commercials, and direct mailings.

There are many different types of marketing and advertising that pharmaceutical companies can use to sell their medicines. Some of the most common include print ads, television commercials, internet ads, and direct-to-consumer marketing. Each of these has its own advantages and disadvantages, and the best approach for a particular company may vary depending on the products they sell and the target market they are trying to reach.

Marketing and advertising for pharmaceutical medicines can be done in a variety of ways, including traditional media, digital media, and social media. There are many different types of marketing and advertising for pharmaceutical medicines. The most common are direct-to-consumer advertising, physician detailing, and disease awareness campaigns.


Direct-to-Consumer Advertising
Direct-to-consumer advertising (DTCA) of pharmaceuticals is a type of marketing that is addressed to the general public. It is usually done through television, radio, and print ads. The purpose of DTCA is to raise awareness about a particular disease or condition and to encourage people to see their doctor about it. DTCA can be an effective way to reach a large number of people and to generate interest in particular medicine. However, it can also be controversial, as some people feel that it is a form of "disease mongering" that preys on people's fears.


Physician Detailing
Physician detailing is a type of marketing that is directed at healthcare professionals. It involves sales representatives providing information about a particular medicine to doctors and other prescribers. The goal of physician detailing is to increase the prescribing of a particular medicine. It can be an effective way to reach healthcare professionals and provide them with information about a new medicine. However, it can also be controversial, as some people feel that it is a form of "drug pushing" that is designed to increase profits for the pharmaceutical company.

Disease Awareness Campaigns
Disease awareness campaigns are a type of marketing that is directed at the general public. They are usually done through television, radio, and print ads. The purpose of disease awareness campaigns is to raise awareness about a particular disease or condition and to encourage people to see their doctor about it. Disease awareness campaigns can be an effective way to reach a large number of people and to generate interest in a particular medicine. However, they can also be controversial, as some people feel that they are a form of "disease mongering" that preys on people's fears.


Many types of marketing and selling business strategies are available in the pharmaceutical sector. Some are given as below:
  1. Brand Marketing
  2. Generic Drug Marketing
  3. PCD Pharma Franchise
  4. OTC Marketing
  5. Institutional Supply i.e. corporate hospitals, dispensaries, government, pharmacy chains etc.
  6. Online Pharmacies sell

Pharma companies are expanding their business by using any of the above business types. But we can’t decide any kind of business so easily as it is difficult or better than others. Each type of business model has its own advantages and disadvantages in the pharmaceutical industry. First, you need to understand that each type of business model is selling medicine, earning a profit reputation and working fine in the market. Every type has a tough competition level so we can’t choose on the basis of the competition factor. You choose a particular market segment as per your knowledge and expertise. As startup we have to play safe and avoid any experiments as we can’t take much risk at starting level.


1. Brand Marketing
  • In brand marketing, you will launch your own pharma products in the market. Promote products to doctors and convince them to prescribe that to their patients. This is the direct selling technique because you approach directly to doctors and your product sale is dependent on doctor prescription. 
  • In this method, you can create a strong product brand and earn a high margin. If you have good knowledge of brand marketing then you can easily set up your business but if you do have not any contacts with doctors then it is not easy for you. Similarly, new molecules and inventions are key to success in this method.

2. Generic Marketing
  • In this type, your pharma products are selling through a chain of distributors and retailers. You need to deal with pharmacies, chemists and retailers because they can sell your products directly to patients with or without a prescription. 
  • Pharmacies are known as points of sale where they can easily substitute branded medicine with generic medicine. It is price depending marketing and one can easily win by offering low-pricing pharma products.

3. Pharma Franchise
  • In pharma franchise marketing, you will find out area-wise pharma franchises/ distributors/ associates on a monopoly basis. These franchise partners sell your pharma products in their allocated area either through brand marketing or generic marketing. In this method, you don’t have to appoint a marketing or sales team but market your products with the help of franchise partners, who are responsible for product marketing and distribution. In this method, you don’t have control over the sales team because they work under individual pharma franchisees but simultaneously you can cover the whole country without investing in the sales force.

Conclusion 
The above are the primary type of marketing and selling pharma products. In these given methods you can’t decide better or worse with each other. You can just choose the best suitable business method as per your knowledge, experience, and expertise.
There are many different types of marketing and advertising for pharmaceutical medicines. Each has its own advantages and disadvantages. The most important thing is to choose the right type of marketing for your particular product and target audience.

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